Just as with writing, the only thing you should be concerned about, perhaps in addition to SEO, is your particular audience and what they need. Looks do matter, but what’s the use if the visitor doesn’t feel like your site is helping? If you are relatively new to all this, then this is just for you because you will see the web site design mistakes to avoid.

There should never be any guesswork involved when it comes to grasping the intention of your site. web design company You should aim at making your site attention grabbing but at the same time clear when it comes to passing the message as to what it is about. Basically any type of negative feeling caused by a site will not bode well for that visitor sticking around. Another very important concern is for your text – no long paragraphs of text that just run on down the page. Bear in mind the reading level you need to write for on the web is about the eighth grade – appalling but true. What you need to do is format the text, and one simple way is to add more line breaks so you have more white space. Avoid trying to get to artsy with the fonts used for your text because that is extremely hard on the eyes. We think many people understand this, it is just that they do not yet understand what to do or how to approach it.

If you look around, you’ll find that the majority of the big websites have one thing in common – clean URL structures. There was a time when this was something you had to live with.organic link building Perhaps the only times when this is a serious issue is if you want to brand your domain name.

The reason for this is, having a clean URL with your keywords in place of the numbers will allow you to get a higher search engine ranking. We tend to think that most IM marketers just prefer to have the kinds of URLs that are memorable. [lsc=580] The long and ugly URLs are unsightly and can be a hassle for anyone to use. There are blog plugins, if you have a blog, that are designed to help out with URLs.

You will find quite a few important concerns with your choice of colors on your site. The effect of colors is psychological, and in some ways physical because of the effect they can have on people. Yes, you really can make people judge your site in a negative light with your color combos. [lsc=580] Think about this as user experience and site usability considerations. Remember, the more appealing your visitors find your site, the higher are the chances of them returning back. [lsc=580] Proper grammar and good writing concerns are part of usability, too, so do not forget that.